I shall at all times present myself; my photography and photographic services, in such manner as will uphold and dignify my professional status.
I will deal with all users of photography and the public with honesty and integrity.
I shall exercise reasonable skill, care, and diligence in the discharge of my duties, giving full consideration to the requirements of my client.
I will not use any marketing or competitive practice which violates any federal or state law or any decision of a federal or state court.
I shall, if engaged in the fields of wedding and/or portrait photography, allow the client three working days, after the placement of an order or the signing of a contract, during which time the client may change without penalty the extent of such order or contract.
I will not utilise any form of high-pressure selling tactics to book clients or influence clients to place orders.
I will reveal all material facts, avoid concealment of information and refrain from the use of innuendoes in advertising and selling that might cause consumers to be misled.
I will provide a complete and comprehensive written price list outlining my services and products prior to undertaking any photographic assignment.
I will fulfill all contractual obligations, offer a reasonable warranty of products and services, and perform on such warranty without hesitation, where claims are justified.
I will advertise and sell the merits of my services and products honestly and undertake only assignments that my firm or I can reasonably expect to complete with professional competence.
I will refer the client to another suitably qualified and ethical photographer who can best fulfill the client’s needs if my organisation or I cannot undertake the work.
I will not commit any acts that will discredit the profession and I will refrain from degrading competitors.
I will not concurrently engage in any business or occupation which impairs my rendering of professional image-making services.
I shall not offer or accept a photograph for reproduction or accept a reproduction fee in respect of any photograph for which I do not own the copyright, without the express permission of the owner of the copyright.
I will ensure that reasonable usage rights for the studio be contractually established at the time of the original contract and that these rights extend to an agreed level of promotion for the studio, including entry into professional competitions and exhibitions.
In whatever capacity I am engaged I shall act in a just and faithful manner towards clients, employers, and employees; towards others with which my work is connected.
I will not divulge any confidential information acquired by me during the course of my professional duties to any party.
I will be responsible for the conduct and performance of any person employed or sub-contracted by me.